
ShotCode wants to bring the idea of web links to the real world.
It’s pretty interesting… Imagine you a concert poster while walking down the street, your favorite band is playing next week! Usually you’d have to remember to order tickets when you got home, but if that poster has a ShotCode on it, a little cog like image that acts like a real world link, you can use your mobile phone to take a photo of it (image below) and order tickets right there.

But what is wrong with URLs?
The ShotCodes seem to act more like AOL keywords than traditional hyperlinks, so presumabily they would be very good for presenting very specific data for a given link, like the ability to buy concert tickets.
This is a service that I could easily imagine being very usful for an array of scenarios from city and museum tours to ordering event tickets. The largest barrier is educating the public on this service, you could easily walk past a cog-link any never know it.
See how shotcode works here:
http://www.shotcode.com/data/movieformat